Lori Senecal’s Views On The Relationship Between Wayward Celebrities And Brands

Business Leaders

Lori Senecal believes that there is a lot that corporations and their brands can learn from wayward celebrities such as Lindsay Lohan, Britney Spears, Jessica Simpson, and the late Amy Winehouse. She believes that these women have employed innovative strategies that have served to enhance success of their brands alive.

On many occasions, celebrities have done things that have been viewed by many as self-destructive. Lori Senecal posits that they endanger the works that made them famous and embarrass themselves. In addition, celebrities flirt with disaster and engage in activities that leave them hospitalized. These strategies have helped celebrities to continue painting the pages of glossy magazines, be hired by different corporations as their brand ambassadors, and establish successful product lines that have grown into multi-million businesses. Below are some of the lessons that could be learnt from celebrity antics.

Lori Senecal contends that brands should hire great stylists. These individuals have played a critical role in elevating the careers of various celebrities. Stylists have managed to transform Lindsay Lohan from Disney Teen Queen to Karl Lagerfeld. These professionals have also seen Nicole Ritchie transform from a ‘stripper casual’ to a red-carpet tastemaker. Brands such as Heineken Premium Light and iPhone owe their success to the strategies used by various stylists.

Read more:
Women in Business: Lori Senecal, Global CEO of CP+B, formerly Global Executive Chairman of KBS
CP+B Names Senecal Global CEO

Consumers love a great comeback, not a good train wreck. Lori posits that celebrities have mastered the art of employing good comebacks from personal issues such as rehab and unwanted pregnancies. For instance, Martha Stewart has made millions of money from the publicity generated by her jail stint for tax evasion. A company that has managed to use the comeback strategy successfully is Nintendo. With the emergence of Sony PlayStation, many people thought that Nintendo had gown under. However, the company reinvented itself and came up with Wii.

Courtesy of these wayward celebrities, people can learn about talent expansion. For instance, B-level actors are marketing themselves as producers, directors, online entrepreneurs, and owners of fragrance or clothing lines. In the corporate world, game consoles have adopted the expansion of talents by increasing the functionalities of their products. Today, one can browse the internet and playing movies through the Xbox.

Corporates should be able to downsize. Lori Senecal argues that female celebrities have used these strategies for years. There is usually a star dropping below 100 pounds and sparking rumors on her eating disorder. Such moves have helped The Olsen Twins to reinvent their careers. The idea of downsizing can be stopped in the iPod Nano and the Mini-Cooper. In today’s world, smaller means hotter and buzzier.

About Lori Senecal
Lori Senecal is the chief executive officer of Crispin Porter + Bogusky advertising agency. She is in charge of expansion and growth of the company. In addition, she is responsible for coordinating operations in nine international offices belonging to the firm. Previously, Lori worked for MDC Partners, McCann Erickson, and McCann World group. Lori is an alumnus of the renowned McGill University where she graduated with a degree in commerce.

Find out more about Lori Senecal on Adweek

Why You Need Wen by Chaz Dean Instead Of Store Bought Shampoo’s and Products

Popular Hair Product

Its that time of year again, you know the time of the year where you have to get out of bed even earlier to make sure that your hair looks presentable for work? Do you have to go out of your house each morning to clear the car off from snow? Do you feel like all the hard work you put into doing your hair each morning is for no use because as soon as you exit the house, your hair simply crumbles? If so, you will need to invest in the Wen hair by Chaz Dean company. Why, you ask? Here’s why:

Natural vs Chemical

Did you know that many of your store bought brands of shampoo are made with harsh added chemicals that are doing nothing for your hair except damaging it? Did you know that many of those chemicals are simply there as a chemical to keep the shampoo foaming and easy to lather while in the shower? Why would you want to subject your hair to this if you don’t need to. With Wen by Chaz Dean, your shampoo is made out of things that are all natural. Things like sunflower oils. Those types of things are good for your hair.

Additive Free

There are no unnecessary additives in your products made by Wen by Chaz Dean  (https://chazdean.com/store.aspx). There is no further need to use additives in your hair. The point of no return is when you start adding things to your hair care line that are simply causing damage. This is when you need to turn back around and purchase items that are not damaging. The products made by Chaz will not cause you to damage your hair any further all the while providing you with the right products needed to style your hair everyday. If you require mousse, heat and more each day to get your hair looking good, Wen has all those same needed products but with ingredients meant to keep it healthy while styling. Need Wen hair care? The products are very easy to find, online stores like eBay and Guthy-Renker sell them.


Doe Deere: Moving With Wisdom

Women in Business

One of the common myths about business and careers is that people have to always be on the move. However, Doe Deere takes a slightly different approach when it comes to her business. She states that she waits for inspiration to come. The one thing about this is that it could take weeks or even months for it to come to her. However, when she gets some kind of inspiration, she acts quickly so that she could capitalize on it. One thing that could be said about ideas is that if one does not use it, she may lose it as quickly as she gained it. Doe Deere is one to use all of her ideas. This is one of the reasons that she is so successful.

Another thing is that Doe Deere is successful about is making sure that her idea is a good idea. Before trying to sell the idea, she experiments with the idea and lives it so that she can be sure that it is going to be a hit. In other words, if she has a pitch, she tries to sell it to herself before trying to sell it to her customers. This is a sign that she thinks like a consumer as well as a business owner.

She is also taking advantage of a certain shift that is happening. One of the shifts that she is very passionate about is the shift from the physical retailer to the e-commerce. This does make it easier for people to buy something when they can find the store that sells the item they want. However, this does not mean that the physical location of a store is going away. Brick and Mortar shopping is here to stay for a long time. Doe Deere uses wisdom to capitalize on both methods of business.

Doe Deere has shown that she is very wise and insightful. She also makes sure that she looks at the market conditions before she decides her next move. She wants to make sure that she can spot a gap in the market in which she could make some great sales before jumping in.

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Picture Perfect Hair!

Hair Restoration

The Haircare and Cosmetic Industries are some of the most popular industries of the 21st Century. Vanity rules and since everyone want to look their absolute best, cosmetology is flourishing and evolving. The haircare isles of your favorite stores are about a mile long. This is a reflection of the industry’s popularity, but not all products are created equal. Many of the top brands will give you a great appearance, but the downside of this equation is that these products have harsh chemical additives. These additives strip the moisture from the scalp, increases oil, makes your hair flaky, and even causes it to break from consistent use.

Since everyone’s haircare texture is different, their really isn’t a universal product per say. That’s why you have to pay attention to your needs and not your favorite celebrity’s needs. Too much coloring/dyes damage the hair. Too much washing strips the hair, and the weather conditions only enhances the ill-fated effects. Have you ever heard of Chaz Dean? Have you ever heard of Wen by Chaz? Keep reading if you want to find out how to get the healthiest most beautiful strands of hair with minimal effort.

Wen by Chaz was founded by celebrity hairstylist Chaz Dean, hints the name. This is a revolutionary formula and is a reflection of Mr. Dean’s own personal lifestyle. Dean believes mind, body, and soul. This line of Sephora available exclusive products can be your answer to healthier more manageable hair thanks to it’s ingredients. Wild Cherry Bark, Glycerin, Rosemary Extract, Aloe Vera, Panthenol, Chamomile Extract, and many more. It’s time to start living a life with a much better appearance and WEN by Chaz surely gives you the results. With a huge inventory of products to choose from, WEN by Chaz is the new go to products for haircare.