The recently held Top sell event main theme was entrepreneurship. Those in attendance would get to learn quite a lot from a number of key figures who had done well for themselves and understood a thing or two about the same.
One of the key speakers at the event was Guilherme Paulus, the founder of CVC Brasil Operadora e Agência de Viagens S.A. He has been named Entrepreneur of the Year by a number of publications and received awards for the same. This would truly be a historic moment for all those who attended.
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Guilherme Paulus recounted how he founded CVC together with a partner before he left after four years. This left him as the sole owner, and he had to figure out how he would run a business at such a young age and face all the constraints that stood in his way. At the time CVC was facing an uphill battle given the lack of steady clients and government regulation. The government had introduced a withholding tax that meant most of the company’s refunds were retained for up to a year. Given the size of CVC at the time it did not have much leeway with cash and every dollar that was not being utilized meant that something was grinding to a halt.
In the years that followed Guilherme Paulus would manage to overturn this and in so doing create a profitable company. Today, as he speaks to aspiring entrepreneurs his company is considered the largest tour operator in Brazil. The company now serves more than four million clients every year and continues to grow these figures. They have been able to produce new products at every turn to ensure they capture a wider demographic.
Guilherme Paulus advised those in attendance to ensure that they are continuously innovating and adding value to their products. For him, CVC would not be where it is were it not for constant innovation that always kept it ahead of the pack. He was among the first to start chartering planes for clients in the industry, even at a time when he knew the company did not have much leeway with cash, but today this innovative product is among the best performing.