Brands Are Leaving Ad Agencies And Depending More On Consultancies For Brand Growth

Business Expert, Business Leaders

According to Edwin Miranda there is great difficulty in finding balance between high-performance solutions and creativity. It seems companies are needed more than viral videos and market exposure. Market leaders are seeking solutions that will make an impact on their bottom lines. They need something that will boost cash flow, build bigger margins, and encourage a larger market share, and that’s where consultancies come in. Just two years ago, four consultancies were named among 10 of the best and biggest agencies. Edwin Miranda says three years ago, only two agencies were listed with the best.

Accenture provides services to more than 3 quarters of the Fortune 500 and IBM iX listed revenue of $1.9 billion about 4 years ago. Consultancies are up to the challenge and they are very capable of trampling the best creative agencies. Edwin Miranda reports it comes as no surprise that more than 73% of marketers are interested in hiring consultancies instead of agencies to service their digital marketing desires. The advancement of technology provides the ability for measuring everything. Consultants are historically great at providing simple metrics and definitive success for their clients.

Agencies usually sway towards the creative path and use ideas as strategies. Executives of agencies will present an Ad and claim it is the best way to drive market share, while consultancies have already realized that an ad is no longer enough to create a brand. The past year’s customer journeys include a mix of online and offline interactions. Consultancies work to find and analyze those movements and then they create solutions based on what they find out. The results of working the task this way has included faster and more frequent sales. According to Edwin Miranda, brands such as Airbnb, Uber, and LG choose to work with consultancies to get projects done as opposed to ad agencies.

Steve Richie’s Leadership Impact on Papa John’s International

Business, Business Leaders

Steve Ritchie is the current president and chief executive officer for Papa John’s International Inc., which is among the top Pizza Company in the world. Richie was promoted to the company’s top position early this after working for Papa John’s for more than two decades. During the years that Steve Richie has worked for Papa John’s International, he has been able to play different roles including the chief operating officer, president and chief operating officer, and franchisee among many other positions. During his speech while releasing the news of Steve Richie’s promotion, John Schnatter the founder of the company, pointed out that he was very proud of Richie Steve for his hard work and devotion he has shown for the company since he first joined Papa John’s international (@PapaJohns) as hourly customer service representative in the year 1996.

Steve Richie’s Contributions as the Company’s CEO

During the short period that Steve Ritchie Papa Johns has served the company as their chief executive officer, he has contributed a lot that has led to the company increasing its sales and attracting more loyal customers. His recent move on Papa John’s International intent to diversify training for its staff is meant to earn the company more positive results as well as strengthening its reputation. According to Steve Richie’s post on the company’s website that was meant to notify all the stakeholders, employees and customers about the move, also stated other steps that the company has been taking in order to improve its services include conducting a cultural audit and investigations that will be meant to find out Papa John’s diversity and inclusion in all its operations.

Steve Richie took this step following the recent training tour of the company leaders who stated that they had an opportunity of learning from team members and franchisees on ways in which they can perform better. However, Richie was not impressed by the way the team that attended the training was not inclusive and had not respected national diversification rules. That is why Richie is determined to fix this by offering training to all employees of the company who are about 120, 000. Visit to know about Steve’s salary.

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Penelope Kokkinides And The Leadership Team Behind InnovaCare Health

Business Leaders

InnovaCare Health is a company based in Fort Lee, New Jersey which aims to improve the lives of both members as well as physicians through their innovative solutions for healthcare which is value-based. The company works across the whole healthcare ecosystem, with patients, payers, providers, and other partners in order to increase access to affordable high-quality care.



Their vision is to focus on strong relationships between provider and patient, and thus they are distributing and developing proprietary technologies which aim to inspire engagement between the provider and the patient. InnovaCare’s Medicaid and Medicare Advantage plans are NCQA accredited, and the Centers for Medicare and Medicaid Services rated them with a 4.5-star quality rating. They created models which are sustainable, fully integrated with technologies and cost-effective, through their two main avenues: Medicare Advantage and Provider Networks. You can visit Hired to know more.


The success of the company is a result of the dedication and experience of the team behind it. Rick Shinto serves as the Chief Executive Officer, and Penelope Kokkinides acts as Chief Administrative Officer. Other members who have contributed to the company’s success are Jonathan Meyers and Mike Sortino, who were the Chief Actuary Officer and Chief Accounting Officer respectively. Recent additions to the leadership team at InnovaCare Health have been Peter Zafris and Frank Izquierdo. Zafris is serving as ice President of Sales and Marketing, while Izquierdo was named Vice President of Corporate Contracting and Network Development.


Rick Shinto brought transformative leadership and technical experience to the table. He earned an MBA from the University of Redlands, and his medical degree from the State University of New York. In addition, he holds a BS from the University of California and is a winner of the Ernst & Young Entrepreneur of the Year award. Before joining InnovaCare, Shinto worked for NAMM California, Medical Pathways Management Company, Cal Optima Health Plan, and Aveta. Check out



Penelope Kokkinides rejoined the company in June 2015, in the past having served as Vice President of Clinical Operations and Chief Operating Officer. She has over 2 decades of experience in the healthcare industry, specializing in government programs such as Medicare and Medicaid. She brought to the table extensive knowledge in managing healthcare operations and developing clinical programs. In the past, she worked for Touchstone Health, AmeriChoice and Centerlight Healthcare. She holds a master’s degree in social work, earned from New York University, and a bachelor’s degree from Binghamton University.


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Stream Energy Cares About the Communities it Serves

Business, Business Expert, Business Leaders, Businessman, Energy Problem, Entrepreneur, Investment

Stream Energy is Dallas, Texas’ answer to economical utility costs. Stream offers affordable electricity and gas, an accessible Wi-Fi network, as well as mobile and digital home phone plans. They are a very unique company whose main service is energy, but they also offer protective services. Virtual M.D., one of Stream’s protective services provides the prescriber access to a doctor 24/7 for consultations, diagnoses and prescriptions. This and roadside, Identity protection along with credit monitoring are also provided to subscribers by Stream Energy.

While Stream Energy is now offered in ten states, it has always taken part in charitable acts in the areas where it provides services. In Dallas, Texas, its home base, the company established its charitable arm, Stream Cares. Stream Cares has an on-going relationship with Habitat for Humanity and the Red Cross. The company and its independent sales force also keep an eye on homelessness in the area and so far they have tracked a rise of 24% in Dallas, Texas. Working hand in hand with the Hope Supply Company, Stream Cares hopes to greatly reduce or even eliminate homelessness.

The independent contractors that form Stream Energy’s work force work directly with their customers. They know the community intimately, so when they are struck by disaster, the workforce is motivated to help in any way they can. They raised money and provided hands on help when North Texas was hit by several tornadoes on Christmas week in 2016.

The associates staged another charity event for our military veterans, Operation Once in a Lifetime. This even gave the families of less fortunate military veterans a special lunch in December. This lunch was served at a well known Texas restaurant and consisted of the favorites: ribs, steak and burgers. Just a day later, Stream associates treated veterans’ daughters to the American Girl Doll Experience. Stream paid all the expenses and each girl received an American Girl Doll and lunch at the American Girl Café.

Stream Energy is spreading all across America, bringing affordable energy. Along with their expansion, they will also bring their penchant for helping the needy. All their associates are recruited from the area they serve and naturally these people care about their communities and their customers. Stream Energy and its associates are positioned to always care and always show it through charitable giving and service.

Rodrigo Terpins and Why Leaders Like Him Have To Try New Things

Business Leaders

Leaders have always to be engaged with ventures not too related to their main line of work. Diversifying their skills, interests and passions get them to be inspired to get fantastic creative ideas. Trying new things gets them to think creatively for solutions to problems they have in their main line of work. This is precisely the kind of strategy that business leaders like Rodrigo Terpins try to integrate in their problem-solving skills. By going outside the box, they can find answers that fit so well in their corporate life. And in Terpins’ case, he is able to do this by mixing his career in the corporate world with his racing ventures.


The racing ventures of Terpins are rooted in his passion for the team he created for the Sertoes Rally races. The team is called the Bull Sertoes Rally Team, and with the help of his brother, Michel Terpins, he has been building a competitive racing group that often joins the Sertoes Rallies in Brazil. The races he joins usually win, and this builds a reputation for Terpins as a reliable team leader. For more details visit


Executive Profile

The executive profile of Terpins found on LinkedIn would also remind everyone that the main line of work for Terpins is in being the Director of Lojas Marisa. Marisa is a clothing brand in Brazil that sells a wonderful collection of trendy clothes for women in Brazil. Rodrigo Terpins is also the Director of T5 Participacoes, which is a company that he himself formed. While there is such a rich corporate background in the life of Terpins, he is still best known for joining circuit rallies.

The racing tracks that Terpins also joined would not be possible without the help of his brother, Michel Terpins. Together, their racing team has retained a reputation of relevance, innovation and success in Brazil’s racing circles.

Some of the Sertoes Rally races that Terpins joined and succeeded would include the 22nd Edition of the Sertoes. It covered 2,600 kilometers spread across two Brazilian states. Terpins was able to let his racing team win third in the T1 Prototypes Racing Category, and 8th place in overall ranking.



Why Louis Chenevert Will Live In the Hearts of People for Many Days

Business, Business Leaders, Businessman, CEO, Company, Investment

Serving in a technology corporation as the president and chief executive officer is no joke. It means the management and running of the company’s affairs are on your shoulders. Although there are several technology companies today, the United Technologies Corporation has gained a wider global customer base and market space. As the CEO and also the chairman of this corporation, Louis Chenevert has brought unimaginable positive changes. He assumed these two offices in 2010 through an elective process. It’s good to appreciate that Louis has worked with a leading aerospace manufacturer called Pratty & Whitney.


Louis was quite pivotal in this company in promoting their products and processes. He became the president of Pratty & Whitney through hard work. He studied at Montreal where he graduated with a production management degree. He then joined General Motors where he served as the production manager upon being promoted. Louis Chenevert later became the production general manager and worked in this company for about 14 years. His leadership helped the company to get greater openings in places it didn’t have roots before. Louis is a man of great aptitude in management matters and a strong business leader.


Before the United Technology Corporation changed into the global company, it used to be a transactional corporation. UTC is known for its great deals and its contributions to the civilian and military economies. UTC produces many major products like security systems, HVAC, elevators, and aircraft engines. Although the company was prone to the 2006 economic decline, Louis Chenevert offered protective leadership that made the company thrive at such a time.


Louis was careful to ensure the profits of the company were properly protected. This gave this company an opportunity to remain productive when other businesses were sinking down. Many other corporations cut their prices down to attract customers. However, Louis Chenevert stood with his great leadership skills in business and made the company strong and popular. According to Louis, difficult times are bound to come in every business, but they are not an excuse why a business shouldn’t thrive. He believes every business that thrives has the input of the employees who work as a team.

Fortress Investment Group’s Cofounder and Bucks Team Owner, Wes Edens

Business Leaders, Investment

Wes Edens is a successful businessman born on the 30th of October 1961. He was brought up in Montana and joined Capital High school for his high school education. He later graduated with a Bachelor’s in Finance and Business Administration from Oregon State University. He is an established entrepreneur and a private equity investor. He started his career at Lehman Brothers in 1987 as a partner and a managing director.

He later relocated to BlackRock’s private equity division where he worked as a partner and a managing director till the year 1997.

By the time he left BlackRock, he had gained extensive expertise to establish firm. In the year 1998, he founded Fortress Investment Group in conjunction with Robert Kauffman and Randal Nardone.

They established the corporation at an initial investment of $400 million in the capital. The corporation which was started as private equity firm as now grown to become a global leader in alternative assets management.

In January 2018, he confirmed the sale of his primary business, Fortress Investment Group. Japan’s SoftBank Group Corporation acquired the firm at an alarming $3.3 billion in cash. His accrued earnings from the sale sum up to $512 million.

He has received money amounting to $11.4 million through bonus dividends since February 2017. He has also received $1.4 million in shares and $200,000 in salary.

Despite the sale, Fortress Investment Group operates as an independent corporation with its headquarters in New York City. Wes Edens, Randy Nardone, and Peter Briger also retained leadership roles in a five-year contract deal.

Wes Edens is also a renowned philanthropist who has donated over $2.7 million to charity. He majorly gives to education, arts, and health-related related causes. Some of the beneficiaries of his benevolent work are Macalester University College Samuel Waxman Cancer Research Foundation.

He partnered with Marc Lasry to purchase Wisconsin’s Bucks basketball team from Herb Kohl in the year 2014. They spent a total of $550 million to buy it and an additional $100 million for the establishment of a multipurpose arena.

The arena was aimed at replacing the old BMO Harris Center. Wes Edens is currently the chairman of the Board at OneMain Holdings and Drive Shack corporation amongst other companies. He is interested in sports, business, and politics.

Wes Edens’ hobbies include that of horse riding, running and climbing mountains. He has climbed Africa’s highest mountain, Mt. Kilimanjaro to its peak.

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Ara Chackerian Is A Corporate Leader With A Focus On Healthcare

Business Leaders

For many years now Ara Chackerian has been working to improve the quality of the healthcare industry for everyone around the world. He has made many advancements in the industry and contributed to many different projects over the course of his career. Today, Ara is the director for a company that invests into the healthcare industry by finding individuals and businesses looking to make improvements to the field, known as ASC Capital Holdings. Ara Chackerian has also made his own contributions by investing in treatments that needing more funding to continue improvement.


Ara Chackerian didn’t just start up his own company for investing, he also started up a company that provides healthcare service. This company, TMS Health Solutions, is primarily focused on helping people that are inflicted with mental disorders. This company has grown a great deal over the years thanks to Ara Chackerian’s continued support and it helps that Ara has a healthy understanding of the healthcare industry and the experience it takes in order to have an impact on it. Today, Ara has more than 20 years of experience under his belt, which he has used to guide his company’s toward success.


TMS Health Solutions uses the latest technology on the market with some of the best innovators in order to find different approaches to already existing medical problems. They try unique ways of approaching their patients that are suffering from mental health disorders. Many of these ideas are works of Ara Chackerian’s own experiences and he uses these to be innovative and focus on improvement. You can visit his Vimeo page to see more.


Ara Chackerian is a successful entrepreneur and always has new ideas, but he has no plans to leave the healthcare route at any rate. TMS Health Solutions is directly responsible for bringing many different treatments to light and Ara wants to continue expanding his company to shed more light on treatments and ideas that have yet to be discovered. You can visit their Facebook page.



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Ronald Fowlkes: Helping Law Enforcement Agencies Enact the Rule of Law

Business, Business Leaders

About Ronald Fowlkes

Ronald Fowlkes is passionate about the law and enforcing it. That is why he is actively involved in helping law enforcers enact the rule of law in the society. His passion for law stems from his former career as a U.S Marine Corps and the St. Louis SWAT team. He also worked for IWT Group where he served as a Military Product Sales & Business Development Manager. He later left the company to join the FirstSpear Group. Ronald has had an extensive career and worked for several organisations including the Department of Defense where he worked on contract for Joint Improvised Explosive Device Defeat Organization. During his tenure with the department of defence, Ronald Fowlkes was based in Iraq.


Ronald Fowlkes knows the perils of the society and the increasing rates of crimes. He has always known that other people would need his services. Therefore, this need to help others prompted him to start a company known as Eagle Industries. His work with St. Louis Metropolitans HRT Team helped him become a certified instructor in the defence mechanism, warfare tactics, and tactical rifle. He also has training in Marine Combat which he acquired at the Marine Corps School of Infantry. He also knows basic engineering which has played a significant role in shaping his career. Given his vast knowledge of law enforcement, Ronald Fowlkes’ contribution is an added benefit to the law enforcement agency. Apart from law enforcement, Ronald is also a sports mentor.


Ronald Fowlkes Career as a Sports Mentor

Ronald Fowlkes spends all day working; therefore it is only right that he takes some time to unwind from his busy schedule. So how does he do this? He participates in sports. For Ronald, taking part in sports is not only a relaxing activity it’s also a passion. His son is a player in the St. Louis Blues Triple-A team where Ronald assists in training. He is not the team’s coach, but he helps in training during his free hours. Ronald is also responsible for maintaining equipment used by the team. He is valuable to this team due to his experience in exercise and physical fitness. He takes pride in passing his knowledge to the younger generation. As part of his mentorship program to the young people, Ronald shares his stories on war with the aim of helping the children realise that there are people who are at war trying to make them safe.


Final Word

Ronald Fowlkes’ life has come with many lessons He has learned to value life and the moments spent with family and friends. He has also learned that honesty is the most important thing in this life. His family motivates him to become a better person.


How Fortress Investment Advisors Has Changed the Lives of Americans

Business Leaders, Financial

Fortress Investment Advisors is a large organization that is changing the lives of people in the world. The investment advisory firm is very popular because of the high quality services it has been giving its clients in the United States and other parts of the globe. The company understands the importance of putting the needs of the customers first in all occasions, and this is why it has won so many hearts. The American market has never been a walk in the park for any company. The people who want to perform well, especially in the finance department must be capable of handling the complex needs of the customers. Fortress Investment Advisors primary goal is to ensure that the wealth of the clients is well protected. With the right financial freedom, the customers can be guaranteed of a great future that is free from any financial challenges.

Fortress Investment Advisors uses a perfect approach when dealing with the customers. For instance, the firm believes in the clarity of communication, effective implementation and solid plans are the only way to a great future. The institution now uses a consultative approach so that the clients can build the financial castle they have been dreaming about. The financial objectives of the customers are given the top priority in this institution. The large institution has collaborated with its leaders, CPAs and attorneys so that they can design and at the end of the day offer clients plans that are effective. The comprehensive strategies from the company have been tried and proved to be very effective on many occasions, and this is why they have worked for so many people in the United States. Dealing with the modern customers is not a walk in the park. Most companies are forced to abandon all their plans because they have failed to meet the complex financial goals that are presented by the customers.When dealing with the professionals working in this investment advisory company, customers have nothing to worry about.

First of all, the advisors who work in the company represent quarterbacks, and they work closely with the management of the company to ensure that they have offered the advanced knowledge the customer is interested in. The organization has been in the American market for the last seven decades, and this means that it has all the investment expertise anyone from any part of the globe needs. The professionals in the company are highly skilled, and they have been certified to offer the services needed by the people in America. The independent company has great leaders too who work around the clock to ensure that customers never get an opportunity to make any complains. These leaders have been in the finance department for a very long time, and they know the tricks that they can use to make all the customers happy. The chairman of the company is quite popular, and he is a prominent personality when it comes to the investment advisory department in the United States.