Norman Pattiz together with Tom Webster finally announce the results of their joint research.

Businessman, Entrepreneur, Radio

Going on to become an Icon in his right Norman Pattiz has brought about significant changes and improvement to the radio broadcasting Industry with many companies operating under his name. Through his investment in the industry, Mr. Pattiz has been able to evoke and enable radio broadcasting to evolve to what it is today. In his role to change the industry, Mr. Pattiz invested in companies that later became very successful. Westwood One that was his first investment in the industry went on to become a leader in the sector. From the success of Westwood One, Mr. Norman Pattiz expanded his horizon and invested in two other companies that include PodcastOne.

Apart from his invest ventures, Norman Pattiz has also worked under very many leadership roles in the same industry majorly occupying executive posts. Apart from this, he was lucky enough to be appointed by two retired American presidents to fill the post of Chairperson at the Broadcasting Board of Governors. Norman Pattiz was able to hold the position for two consecutive times. Through his hard work and determination to always succeed Norman Pattiz the broadcasting mogul has mainly impacted on what American has been listening to on the radio.

Recently the Chief Executive of PodcastOne Mr. Norman Pattiz together with the Vice President of Edison Research Strategy went on to announce the results of a joint research they had undertaken. The study they had both helped conduct had involved trying to see and understand the positive effects that podcast advertising had on consumer goods when it came to increasing purchase by users.

The research itself had taken six whole months to carry out, and it involved the use of five leading consumer brands in America. These brands were advertised using PodcastOne a with the aim of trying to establish if there was any significant increase in sales on all the products after being promoted.

After completing the research, the professional team doing the data analysis from Edison Research Strategy finally came up with conclusive results. The results revealed that many of the people that listened to the advertisements went on to identify with the products and bought them. Those that did this were more than sixty percent of those that listened to the ads. This trend cut across all the other products advertised. The conclusive results then became clear that podcast advertisements had positive effects on the sales of goods sold. Learn more: https://www.facebook.com/normanpattiz

 

Flagship Europe Is Successfully Acquired By OSI Group

Entrepreneur, OSI Group

Recently, OSI Group successfully completed its acquisition of Flagship Europe. The Flagship Food Group went public about the success of accusation process. This acquisition will increase the number of plants, products and brands under OSI Group’s umbrella. OSI group is an American producer of value-added food products. The multi-billion company’s production facilities are spread across Asia, Europe, and Americas.

Flagship Europe, the former subsidiary of The Flagship Food Group, supplies processed food products to different retailers in the United Kingdom. Its products include sous vide equipment, Oliver James pies, frozen poultry, and sauces. It is also known for delivering high quality dressings and mayonnaise. Recently, the company acquired Calder Foods in attempts to establish itself as a key player in the United Kingdom. Calder Foods produces sauces, marinades, sandwich fillings, and dips.

Russell Maddock talked positively about OSI Group’s acquisition of the company. The Flagship Europe’s chief executive offer noted that the acquisition provided the company with the ideal opportunity to achieve progressive development. The acquisition will increase the amount of resources available to the food product supplier. Such resources are critical considering that the company is striving towards expanding its product portfolio and dominating different markets.

In addition, OSI Group has acquired plant that was formerly operated by Tyson Foods. The Chicago-based plant is strategic to OSI Group since it is located near its headquarters. The plant has a wide space of 200,000 square foot. This way, the company will have adequate space to meet the increasing demand of its fast growing client base to learn more about us: https://www.facebook.com/OSI-Group-106191179472361/ click here.

OSI North America’s senior executive vice-president, Kevin Scott, said that the company was pleased with the success of the transaction. Although he did not disclose the financial details of the transactions, he noted that the plant would play a critical role in enhancing OSI’s growth. In addition, Scott declined to talk about the products that OSI would be producing at the plant. Tyson Foods originally set the plant for closure. However, completion of this deal will see the company continue with its operation. These acquisitions bring the number of facilities under OSI umbrella to more than 80 plants. These facilities are based in 17 countries.