PodcastOne Chairman Norman Pattiz is committed to presenting the highest quality advertising to the public. That’s why he partnered with Tom Webster The Vice President of Edison Research VP to conduct a comprehensive study to uncover the impact of pod advertising. Edison Research is one of the leaders in exit polls and the firm is recognized for providing vetted face to face research values.
The study involved research participants and their exposure to consumer brands from various products and services categories. Pattiz realized that there’s much uncertainty among consumers about brand recognition; in the research study, participant responses were measured before and after the study.
The study revealed the tendency of consumers to remember what they see, as a big factor in brand retention. Indicating that podcasts ads could change the buying habits of consumers as they are motivated by the brands presented in a digital format.
Responses increased 10%, from 60% to 70%, before the study and after the study. According to Pattiz, this means that, “These results further validate our multi-tiered approach to integrated advertising and measurement.”
As a testament to the power of podcast advertising, the study’s key findings indicate that it’s one of the best mediums for building brand recognition. And not only do consumers respond favorably to podcast ads, but they’re more likely to remember and identify with those brands in the future. Learn more about Norman Pattiz: http://www.fundacity.com/norman-pattiz and https://www.linkedin.com/in/norman-pattiz
Norman Pattiz is a pioneer in the media and broadcasting industry. After establishing himself as an award winning broadcaster; he went on to create one of most recognized media conglomerates in the world.
The Westwood One radio network presents news, sports, talk, traffic and entertainment programming. For his substantial contributions to the broadcasting field, in 2009 Pattiz was installed into the National Radio Hall of Fame.
He founded Westwood One in 1974 and had an active daily role, serving as Executive Chairman and CEO, until 2010, when he elected to become a Consultant. Norman Pattiz is the Chairman and President of the Broadcast Education Association. And as the Executive Chairman of PodcastOne, he also provides entrepreneurs with, “Norman Pattiz 7 Valuable Tips For Starting A Business.”
PodcastOne isn’t limited to the advertising; it’s home to some of the highest rated podcast shows on the market today; including, the Dr. Drew Podcast, Forbes Under 30, and the Adam Carolla Show, Brandi Glanville Unfiltered, and the Steve Austin Show Unleashed.