Crowd sourcing opinions is continuously becoming a common backup scenario for consumers. Most consumers are continuously engaging in internet searches to see what other people give as feedback on products and services they are interested in purchasing. Companies that have discovered the increasing need for clients to outsource their opinions have embraced the need for positive reviews on their products and services. Technology is increasingly growing and advancing and with this trend, consumers are dependent on the online reviews they see to make decisions. The consumers have become very reliant on these reviews and trust them almost as equally as they trust a direct recommendation from a person they know.



Fabletics is one of the firms that has taken consumer reviews very seriously in growing their brand. Since they started out in 2013, their overall growth has been more than 200 percent and revenue returns in dollars are above 235 million. Their success has been credited to the fact that they are continuously engaging in customer reviews and improvement of their products to suit their clients’ needs. Customer or client review directly affects the way your brand will perform and how the sales revenue will turn out. Positive reviews will bring your brand to the top of your search engines and this encourages sales as more people are likely to come across it as a preferred brand. Additionally, customer loyalty is increased through positive reviews. If a customer is satisfied he or she will go ahead and recommend others to try out your brand as they themselves continuously purchase your product or service. Fabletics used this strategy to drive its sales to greater heights and advance its brand. It is continuously following up with their clients through their reviews and this is their niche. The transparency that comes about with customer reviews is trustworthy and helps in maintaining and building customer relations.



Kate Hudson is among the founders of Fabletics. Her active lifestyle and easy going nature are the key reasons she was a good selection for this particular company. Fabletics is an athleisure brand. It provides clothes that are fashionable and are still good for athletic activities and working out. Fabletics not only provides clothes but also offers inspiration and empowerment for women of different ages, sizes, and shapes. Demi Lovato recently partnered with the company due to what they stand for and the quality of clothes they provide. The prices are affordable and they offer a wide variety to choose from. Women are advised to take their Lifestyle quiz so that they can get recommendations of what outfits will be best suited for them.



Kate Hudson has been a figure to be emulated throughout the Fabletics journey. She has aligned the communication process, increased and led the social media presence, reviewed sales on a daily basis and to top it up she is the face of the company. Kate is dedicated to building her career as a business woman while still maintaining her post as a renowned actress. Adam and Don, her fellow founders are proud of what the company has grown into through the help of Kate Hudson.

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