Eric Pulier’s astonishing career has been documented by some of the most respected publications in the world. His knack for succeeding in an industry where so many others fail has made his competitors envious of him. The tech world is very unforgiving. Companies are here one day and gone the next. The companies that gain a foothold are the ones that truly have something special to offer to consumers. This is something that is much easier said than done. There is a massive amount of competition that new companies need to overcome in order to stay afloat. Eric Pulier has said that you have to carefully analyze every move that your competition makes. This will give you the ability to adjust your strategy accordingly. He says you need to pay just as much attention to your own company as you do to your competition.

Eric believes that a common mistake many people make when they are launching a startup is choosing a market that has too much competition. He said your new business is more likely to get lost in the sea of competition if you do this. You will be much better off if you start by selling products that are not quite as popular. There will be less competition. This will allow your new business to make a name for itself and develop a loyal following. You can then start to make a profit. Wait until you have some money saved up before you try to sell products that are in a more competitive market.

Pulier said startup owners often do not take the necessary time to create an effective marketing strategy. This is something that needs to be developed long before the date that you plan to launch your startup. Using social media as a marketing tool is essential in today’s world. Eric said that hiring a social media consultant would be a worthwhile expense if you are not very knowledgeable about the latest marketing techniques. Getting the word out about your new startup and letting consumers know it exists is essential for its survival. This all comes down to good marketing.

Additional Links on Eric Pulier:

http://www.thecrimson.com/writer/710/Eric__Pulier/

http://www.xprize.org/about/innovation-board/eric-pulier

https://www.crunchbase.com/person/eric-pulier

One Comment

  • Mikaela Brent

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