The fashion industry is one of the most competitive in the economy. There are a number of fashion retailers that are looking to sell their products. However, companies such as Amazon have control of up to 20% of the market. As a result, many companies in the fashion industry often struggle to remain competitive. One of the companies that has emerged as a top competitor to Amazon is Fabletics. This company was founded by Kate Hudson who has put together a line of women’s active apparel. What has made her company stand out is its reverse showroom technique. This technique emphasizes shopping online and the buying merchandise at store locations. Whenever a customer is looking to buy apparel, they will first choose their clothing options and then buy them once they go to a local store. With this technique, Fabletics has become one of the most profitable companies in the fashion industry.


Kate Hudson is the founder of Fabletics and decided to start up a fashion company in order to pursue one of her passions. She is quite active herself and has looked to offer a line of women’s apparel for athletic purposes. Over the years, she was aware that women’s athletic apparel can be expensive as well as of average quality. Therefore, Kate looked to develop her own line of apparel that would appeal to active women. She would then put together a wide range of products such as leggings, shirts, jackets and sports bras. All of these products would then hit the market and become some of the most popular options when it comes to women’s athletic apparel.


When the company was formed, Kate Hudson looked to offer women’s athletic apparel that was both stylish and affordable. Therefore, she came up with a number of modern designs that would appeal to many women who were looking to exercise in style. She put together a wide range of products and then looked to sell them through a subscription model. This allowed consumers to purchase apparel each month at discounted prices. By offering this option, a number of women have been able to capitalize on getting some of the most trendy athletic apparel for reasonable prices.


For customers who are looking to take advantage of the many products that Fabletics offers, one of the best things to do is take the lifestyle quiz. This is a short questionnaire that will help a number of women find the ideal apparel for their needs. All customers will need to do is answer questions about things such as clothing design, frequency of workouts and also what environment they typically exercise in. By answering these questions, customer will then be able to get feedback on which apparel they should order.

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