Lori Senecal, the current CP+B global Chief Executive Officer, is set to retire towards the end of 2017. Senecal assumed her current role in 2015; she is the first person to serve in the position. While serving as the global CEO with CP+B, Senecal also served as president and CEO of MDC Partners Network; a role she had before becoming the global CEO of CP+B. Chuck Porter, the co-founder and chairman of CP+B, lauded Senecal for her invaluable contributions to CP+B. Porter specifically praised Senecal for injecting her fresh ideas to the agency that rejuvenated it. Porter affirmed that Lori Senecal’s exit was predetermined and was part of the agency’s effort to mold new leader that would drive the agency to greater heights. Senecal’s planned departure from CP+B come in the wake of other high profile resignations. Richard Pinder—head of CP+B UK’s operations— is also set to exit his role. Dave Buonaguidi and Arjun Singh, both London based CP+B’s staff, have resigned from the positions they held at CP+B.
Although is unclear who will be Senecal’ successor at CP+B, the company has been promoting a new generation of leaders within it. Danielle Aldrich, a former managing director for CP+B Boulder, was made the president of CP+B West. Aldrich’s new responsibilities cover CP+B Boulder and CP+B Los Angeles. Aldrich was part of the team that courted American Airline and Hershey’s. Aldrich is part of CP+B’s entrepreneurial leaders.
Ad Week describes Senecal as a leader that has a wealth of experience amassed from her previous notable roles in worthy organizations. Because of her experience, Porter refers to her as “management genius.’’ True to Porter’s assertion of Senecal, her role at CP+B was full of significant achievements both for her and the agency. Recently CP+B acquired high profile clients including American Airlines and Hershey’s. American Airlines joined CP+B advertising having worked with Tim Advertising for over 25 years. On Bloomberg, Porter stressed that CP+B, during Senecal’s tenure, acquired clients but lost none of its customers. In 2016, a year after Senecal took over the global leadership of the agency, CP+B is reported to have witnessed a growth in its revenues by 21%.
On YouTube, watch her recent leadership speaking at 3% Conference.