Going on to become an Icon in his right Norman Pattiz has brought about significant changes and improvement to the radio broadcasting Industry with many companies operating under his name. Through his investment in the industry, Mr. Pattiz has been able to evoke and enable radio broadcasting to evolve to what it is today. In his role to change the industry, Mr. Pattiz invested in companies that later became very successful. Westwood One that was his first investment in the industry went on to become a leader in the sector. From the success of Westwood One, Mr. Norman Pattiz expanded his horizon and invested in two other companies that include PodcastOne.
Apart from his invest ventures, Norman Pattiz has also worked under very many leadership roles in the same industry majorly occupying executive posts. Apart from this, he was lucky enough to be appointed by two retired American presidents to fill the post of Chairperson at the Broadcasting Board of Governors. Norman Pattiz was able to hold the position for two consecutive times. Through his hard work and determination to always succeed Norman Pattiz the broadcasting mogul has mainly impacted on what American has been listening to on the radio.
Recently the Chief Executive of PodcastOne Mr. Norman Pattiz together with the Vice President of Edison Research Strategy went on to announce the results of a joint research they had undertaken. The study they had both helped conduct had involved trying to see and understand the positive effects that podcast advertising had on consumer goods when it came to increasing purchase by users.
The research itself had taken six whole months to carry out, and it involved the use of five leading consumer brands in America. These brands were advertised using PodcastOne a with the aim of trying to establish if there was any significant increase in sales on all the products after being promoted.
After completing the research, the professional team doing the data analysis from Edison Research Strategy finally came up with conclusive results. The results revealed that many of the people that listened to the advertisements went on to identify with the products and bought them. Those that did this were more than sixty percent of those that listened to the ads. This trend cut across all the other products advertised. The conclusive results then became clear that podcast advertisements had positive effects on the sales of goods sold. Learn more: https://www.facebook.com/normanpattiz